Digital Strategy & Web Performance Specialist

Luxembourg

An opportunity to shape the digital presence of a premium lifestyle brand

Join Luxe Taste & Style, Luxembourg's leading premium lifestyle media group behind the acclaimed KACHEN magazine and REESEN platform. We create elegant content celebrating the finest in gastronomy, design, and refined living for discerning audiences across print and digital channels.

Digital Strategy & Web Performance Specialist

Are you a technically-savvy digital strategist who combines WordPress expertise, analytics proficiency, and compelling content creation skills? Then this opportunity is made for you!

As a Digital Strategy & Web Performance Specialist, you will spearhead our digital transformation and elevate our brand positioning in the premium lifestyle space. You will be responsible for developing and implementing a data-driven digital strategy, managing our WordPress ecosystem, analyzing performance metrics to guide decision-making, and creating compelling content that drives meaningful traffic and engagement across all digital channels.

Your Responsibilities

Digital Strategy & Website Management:

• Design and implement a comprehensive digital strategy with measurable KPIs to increase online visibility, engagement, and conversion
• Oversee our WordPress website ecosystem, providing strategic guidance on optimization, functionality, and content structure
• Work effectively with technical teams by understanding WordPress capabilities and limitations
• Develop and execute strategies to drive qualified traffic to our website from social media and other digital channels
• Implement technical SEO best practices and content optimization to improve organic search rankings
• Monitor website performance and user behavior to identify improvement opportunities

Analytics & Data-Driven Decision Making:

• Set up and maintain robust analytics tracking across all digital platforms (Google Analytics, social media insights, etc.)
• Analyze performance data to identify trends, opportunities, and areas for improvement
• Create comprehensive performance reports with actionable insights
• Use data to refine targeting strategies and optimize content distribution
• Develop attribution models to understand the customer journey and optimize the marketing funnel

Digital Content Coordination:

• Work closely with our team of journalists to develop and execute a cohesive digital content strategy aligned with analytics insights
• Coordinate content planning across platforms and ensure alignment with brand guidelines and messaging
• Oversee content calendars and publication schedules for digital channels
• Provide editorial guidance and feedback to enhance digital content performance

Content Creation & Storytelling:

• Create engaging written content including articles, blog posts, product descriptions, and marketing copy that aligns with our brand voice
• Develop and produce original and impactful multimedia content for our social networks and website
• Write compelling newsletters, feature articles, and various editorial materials in line with our editorial guidelines
• Design attractive visuals and multimedia content tailored to our audience (stories, reels, animated posts, short videos, etc.)

Digital Marketing & Monetization:

• Develop and implement effective monetization strategies for our digital platforms
• Manage paid advertising campaigns on Google Ads, Facebook Ads, Instagram, LinkedIn, etc.
• Create and optimize landing pages to maximize conversion rates
• Develop effective retargeting strategies to re-engage website visitors
• Identify and implement innovative monetization opportunities for our digital content

Team Collaboration & Leadership:

• Act as the bridge between editorial, design, and marketing teams to ensure seamless content flow
• Facilitate regular content planning meetings and coordinate cross-functional initiatives
• Provide digital best practices guidance to the broader content team
• Identify opportunities for content repurposing and distribution across channels

Brand Development & Client Relations:

• Work closely with clients to understand their needs and develop tailored content strategies
• Negotiate partnerships, collaborations, and advertising opportunities
• Present campaign proposals, performance reports, and strategic recommendations to clients
• Build and maintain strong client relationships through effective communication and exceptional service

Audience Development & Segmentation:

• Identify and analyze key audience demographics and psychographics to refine targeting strategies
• Craft messages that appeal to discerning consumers in the culinary, design, and lifestyle sectors
• Develop content that captures the attention of high-value market segments
• Implement thoughtful audience targeting techniques across digital platforms

Required Profile

Technical Skills:

• Bachelor's degree in digital marketing, journalism, communication, or similar field
• Deep knowledge of WordPress ecosystems, including understanding site architecture, plugin functionality, and the implications of technical implementation choices
• Proficiency in web analytics tools (Google Analytics, Tag Manager, etc.) with the ability to derive actionable insights
• Demonstrated ability to translate analytics data into strategic content and marketing decisions
• Experience optimizing websites for both user experience and conversion rate optimization
• Proven experience in content creation, copywriting, and digital content strategy
• Expert knowledge of SEO (Search Engine Optimization), SEA (Search Engine Advertising), and SMO (Social Media Optimization) principles and strategies
• Strong portfolio demonstrating excellent writing skills and creative content development
• Experience in digital marketing and SEO optimization
• Proficiency with graphic design tools: Adobe Illustrator, InDesign, and Photoshop
• Knowledge of content creation tools: Canva, CapCut, etc.
• Strong knowledge of advertising platforms and analytics tools
• Understanding of consumer segmentation and audience targeting methodologies

Required Languages:

• Proficiency in at least two of the following languages is required: German, French, and English (both written and spoken)
• Mastery of all three languages (German, French, English) is ideal
• Knowledge of Luxembourgish is a significant asset
• Exceptional writing and communication skills in the required languages to produce compelling content and coordinate effectively with team members and partners

Personal Qualities:

• Data-driven mindset with the ability to balance analytics with creative intuition
• Technical problem-solving skills combined with creative storytelling abilities
• Results-oriented approach with focus on driving measurable outcomes
• Excellent team leadership and collaboration skills
• Strategic mindset with ability to identify market opportunities
• Strong project management and organizational abilities
• Initiative and ability to propose innovative ideas
• Analytical thinking and market intuition
• Ability to manage multiple projects simultaneously
• Diplomatic communication style and stakeholder management skills
• Autonomy and self-motivation
• Passion for quality lifestyle, culinary arts, and refined design

If you're passionate about developing data-driven digital strategies, optimizing website performance, creating compelling content, and connecting premium brands with appreciative audiences through measurable and effective digital channels, we invite you to join our dynamic team at Luxe Taste & Style!