Digital Strategy & Web Performance Specialist

Luxembourg

Digital strategy & web performance specialist
Luxembourg

Help shape the digital future of Luxembourg’s leading premium lifestyle media

Luxe Taste & Style, the independent publisher behind KACHEN and REESEN, is seeking a skilled digital strategist to lead our digital platforms and content. The ideal candidate will combine technical know-how with editorial sensitivity, and thrive in a multilingual, high-quality media environment.

Languages are essential. You must be able to handle French, German and English in a professional context (spoken and written). Fluency in at least two is required, and strong working knowledge of the third is essential. Luxembourgish is a clear asset.
Applications that do not meet this requirement will not be considered.

Your responsibilities

Digital strategy & website management

• Develop and implement a digital strategy with measurable KPIs
• Oversee and optimise our WordPress websites (structure, plugins, functionality, content hierarchy)
• Ensure seamless UX, mobile responsiveness, SEO implementation and technical performance
• Drive qualified traffic through social, organic and referral channels

Analytics & optimisation

• Manage digital tracking tools (Google Analytics, Tag Manager, etc.)
• Analyse traffic, behaviour and engagement to identify trends and opportunities
• Produce actionable reports and adapt content and marketing strategies accordingly
• Support funnel optimisation and customer journey analysis

Content coordination & creation

• Coordinate with editorial teams to plan and publish multilingual content
• Ensure alignment with brand tone, audience interests and analytics insights
• Write and edit digital-first content: articles, newsletters, social copy, landing pages
• Guide the production of visual and multimedia content (stories, reels, videos)
• Manage publication calendars and ensure cross-channel consistency

Digital marketing & monetisation

• Plan and manage advertising campaigns (Google Ads, Meta, LinkedIn)
• Create landing pages and optimise for conversions and audience retention
• Implement retargeting strategies and test monetisation models for editorial content
• Work with commercial teams and partners on content strategies and campaign delivery

Cross-team collaboration & brand support

• Act as digital lead between editorial, marketing and design teams
• Share best practices and provide content performance guidance
• Liaise with partners and clients to define digital strategies and present results
• Support brand positioning through smart digital storytelling and segmentation

Your profile

Skills & qualifications

• Degree in digital marketing, journalism, communication or a related field
• Deep understanding of WordPress (site structure, plugins, limitations, CMS)
• Proficient in web analytics tools and performance measurement
• Demonstrated experience in content creation, SEO, digital marketing and campaign coordination
• Excellent writing and editing skills; strong portfolio of digital work
• Confident with tools such as Adobe Illustrator, InDesign, Photoshop, Canva or CapCut
• Strong grasp of audience targeting, segmentation and monetisation strategies

Languages

• Professional command of French, German and English (spoken and written)
• Fluency in at least two; working ability in the third is essential
• Luxembourgish is a considerable asset
• Strong communication and writing skills across languages

Personal attributes

• Creative and data-driven, with strong editorial and visual instincts
• Autonomous, proactive and highly organised
• Capable of managing multiple projects with precision and clarity
• Passionate about quality lifestyle content, travel and design
• Comfortable working in a collaborative, multilingual setting

How to apply

Please send your CV, a short cover letter outlining your experience and language profile, and links to relevant work (portfolio, websites, writing samples or campaigns) to talents@tasty.lu or apply online (below).

Only candidates meeting the language criteria will be contacted.